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+ We Are

'We value people, the environment, quality & profit in equal measure’


Law graduate Ogo Ekweozor-Holley started OGONEWYORK after moving to New York City from the UK in 2010. She was born in Canada, lived her early years in Nigeria, her country of origin and grew up in the United Kingdom. She founded the label on the desire to serve the authentic modern woman. At the time of starting the label, her focus was to create beautiful pieces of art that fit every body type but after learning first hand the negative impact the industry is having on the environment, her mission evolved. ‘It's about creating beautiful pieces that are kind to the eco system. People , animals and the environment should not be sacrificed for style’ says Ogo Ekweozor-Holley.

The online and In-Store Boutique located in Bay Ridge, Brooklyn proudly carries the house brand OGONEWYORK alongside selected  independent designers and brands that hold the same core values. 


Our Core Values

Environmental & social responsibility are at the heart of OGONEWYORK.



Sustainable for us as a brand means to create and produce responsibly, respecting the environment, society, aiming to decrease the negative impact caused by the fashion industry for the sake of future generations. Although we do not utilize 100% organic fabrics, we are always mindful of fabrics selected to create our clothing. With a focus on acrylic and natural blends combined with slow production we are able to significantly reduce the negative impact fashion is having on the environment.

Fashion production currently makes up 10% of humanity's carbon emissions, dries up water sources, and pollutes rivers and streams. At current production rates, the predicted growth of the fashion industry risks destabilizing our natural systems to the point of irreversible damage.

“The equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second. Fast fashion is second only to oil as the world’s largest polluter”


Zero waste

We are committed to minimal waste, which means we aim to recycle and upcycle materials as often as possible whilst maintaining the integrity of our products. Any leftover fabric is used for trims and the following season's samples, or re-used for new designs.We create clothing that is timeless, great quality, classic and not trend focused. A piece you can truly invest in; which is unique as we produce limited quantities.


Slow Fashion

Slow Fashion is the opposite to Fast fashion. It is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on low-environmental impact and longevity. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.

“While people bought 60% more garments in 2014 than in 2000, they only kept the clothes for half as long. As it stands, 84 percent of all unwanted clothes end up in landfills were they sit for 200-plus years. As it decomposes, it emits methane—a greenhouse gas more potent than carbon”


Customized garments

At OGONEWYORK we carry our house brand as well a variety of independent brands we love. Our house brand is designed and made in New York. When creating a collection we take a less is more approach by producing in limited quantities. We also offer our clients the opportunity to customize our ready to wear garments to meet their fit preference.

This solves one of the biggest issues in the fashion industry, over production, waste , pollution!

Better Fabrics 

A - Materials 
Natural fibers that are rapidly renewable, plant-based and have a potential for circularity.

B– Materials 
B fibers are almost all natural or recycled fibers.

C - Materials 
Fibers in the C category are better alternatives than more commonly used fibers, but not as innovative.

D - Materials 
D’s require certifications for raw material cultivation (i.e. organic), animal welfare, traceability or wet processing (i.e. Bluesign)

E - Materials 
E fibers are too environmentally or socially intensive, and don’t meet our sustainability criteria. We'll only source these fibers if they are necessary for specific fabric construction and performance and we try to use <25%.


The fast fashion industry produces 97% of our clothes overseas. 85% of these people are women and children. Mental, physical, and sexual abuse is common throughout the industry. It’s time to change this!

We believe in fair and transparent working conditions. We believe in individual empowerment. As a result  OGONEWYORK  garments are designed and made in house - in New York. Within our local studio we employ a reactive attitude towards design, recycling and production , in order to minimise fabric wastage. We pay our tailors a fair wage and cultivate a healthy working environment for them to thrive.

“Since 2005, the death toll of clothing garment workers in Bangladesh alone is 1800 workers”


Community focused

At OGONEWYORK we believe that every action has an impact larger than ourselves. We are committed to using our brand to positively impact the community and the world at large.

To join in the fight against the pandemic we started a COVID-19 PPE Aid program. We are donating masks and sanitizers to persons at risk of COVID-19 in the Bay Ridge area. The item/s will be delivered to your doorstep free of charge. Learn more. 

Women Empowerment

In 2018 we founded Truebeauty Org, an organization focused on impacting culture through the education and empowerment of women and teen girls. This is done through workshops , seminars and conferences in the local community.


Brooklyn Fashion Night was founded in 2019 with a vision to create a fun environment that encourages integration and collaboration amongst diverse families, people groups and businesses in Bay Ridge. The night includes a fashion show, pop up shops and live music. The event is a joint collaboration with local businesses in the community % of proceeds are donated to local nonprofits making lasting change.

Click here to learn more about upcoming events.